Nourishing China, Expanding Horizons with Dedication — Beijing Yifeng Technology Accelerates Market Expansion to Achieve Nationwide Coverage
#News ·2019-02-12 13:49:08
This year, Yifeng Technology further refined its sales and service network by establishing regional offices in East China, South China, Southwest China and Northwest China, staffed with professional sales and technical service personnel to deliver “localised sales and localised service”, thereby significantly enhancing market responsiveness and service quality. Tailored solutions were introduced to meet the specific needs of users in different regions: in East China, where the biopharmaceutical industry is concentrated, the focus was on promoting purification systems compliant with GMP standards; in South-West China, to address the research needs of universities, cost-effective equipment dedicated to teaching and research was launched; and in North-West China, equipment was optimised for temperature resistance and dust protection to ensure stable operation in local laboratory environments.
In terms of market promotion, Yifeng Technology actively participates in domestic and international industry exhibitions and academic conferences, such as the China International Scientific Instruments and Laboratory Equipment Exhibition and the National Organic Chemistry Conference. Through exhibition stands, technical presentations and product demonstrations, the company comprehensively showcases its product advantages and technical capabilities, thereby enhancing brand awareness and influence. Concurrently, the company has deepened its collaboration with universities and research institutes, establishing long-term strategic partnerships with numerous ‘985’ and ‘211’ universities. It has become the preferred domestic brand for university laboratory equipment procurement, thereby supporting the development of university research and teaching initiatives.
In terms of product sales, Yifeng Technology has achieved leapfrog growth, with sales in 2019 increasing by 60% compared to the previous year. The company has served over 500 clients to date, of which 65% are university laboratories, 20% are research institutes, and 15% are corporate R&D centres. The products are not only widely used in traditional fields such as organic synthesis, materials science and biomedicine, but have also gradually expanded into emerging sectors including new energy and semiconductors. The company has successfully entered numerous domestic new energy materials laboratories, providing high-purity solvents to support research and development in areas such as lithium-ion battery electrolytes and photovoltaic materials.
In terms of service upgrades, Yifeng Technology has launched a “one-to-one dedicated service”, assigning a dedicated technical advisor to each customer to provide end-to-end, personalised support from solution customisation and installation to commissioning and ongoing maintenance. The company has established a regular equipment inspection system, conducting annual on-site equipment checks and maintenance to promptly identify potential safety hazards and ensure long-term, stable operation. A 24-hour after-sales hotline has been set up to respond promptly to customer enquiries and repair requests, achieving an after-sales satisfaction rate of over 98%.
Purifying China, Diligently Expanding Horizons. In 2019, Yifeng Technology took firm strides to achieve comprehensive expansion of its market footprint. Through professional products and attentive service, it has earned the trust of users nationwide. The market influence of domestically produced solvent purification equipment has been further enhanced, laying a solid market foundation for subsequent ecosystem development and industry leadership.